Rethinking Our Target Audience Strategy

Quick update from our recent meeting.

We're narrowing down our target audience to ages 14 to 30. Initially, we considered appealing to both kids and teenagers while also targeting RTS players seeking a high skill ceiling. However, we realized this could be challenging to balance, so we decided to focus on a narrower age group.

Björn brought up some insightful questions about marketing to kids and their parents. How do we demonstrate the benefits of our game for kids? And how do we ensure our RTS remains engaging and avoids becoming repetitive?

These are important points we'll need to tackle moving forward.

Stay tuned for more updates