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Opportunity

How might we use Artificial Intelligence to recommend destinations and ancillary services to customers during the flight booking process, based on their profiles and preferences?

Overview

Our project used TensorFlow Recommenders A.I., which considers user-profiles and preferences to recommend activities, accommodations and other ancillary services to users post flight booking. We aimed to leverage our A.I. recommendation system to create a stickier ecosystem and ultimately increase the revenue streams to the Singapore Airlines Group.

Role

Back-End Developer & UI/UX Lead — Problem Analysis, Solution Development, Interaction Design, Visual Design, Rapid Prototyping, Concept Testing, Business Strategy

Award

1st Place - Singapore Airlines App Challenge 2022

Timeframe

07/'22 - 08/'22

brightness_1Features
Picture of the wireframe for the unique booking experience

Your unique booking experience

Our app serves users personalised activities/ services with just a few taps on their smartphone

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Your itinerary at a glance

Stay organised and on top of schedules by viewing their upcoming reservations in one convenient location

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Tell others what you think

Not only can users express their opinions, but it also helps others make informed decisions by rating their experience

brightness_1Approach
Picture of the project approach and thought process
brightness_1Architecture
Picture of the project architecture and tech stack
brightness_1Design Guide
Picture of the project font design
Middle Yellow
#FFE900
Gainsboro
#DDDDDD
Lemon Chiffon
#FFFBCC
Dark Jungle Green
#1F201E
brightness_1Final Product
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brightness_1Key Takeaways
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In my role as a UI/UX designer and developer, I introduced a new workflow where we created prototype wireframes early in the process before diving into development. This change significantly cut down the time needed to build our minimal viable product (MVP). It taught me the value of early-stage design and how crucial it is to align development with UI/UX to ensure a seamless and user-friendly product.